This blockbuster debut album matches its eclecticism and broad emotional range with high-quality hooks throughout – and all with the rapper’s sexuality front and centre
Lil Nas X’s debut album Montero arrives accompanied by not one, but two huge advertising tie-ins. In the first commercial, he shills Taco Bell’s Toasted Breakfast Burritos in a pink pompadour wig. Then there’s a series of adverts for Uber Eats, in which his comic foil is Elton John, one of Montero’s guest stars, albeit a low-key one, contributing piano.
They’re the kind of big-money gigs you only get if you’re in pop’s upper echelons, which Lil Nas X undoubtedly is. Since he bought a beat online for $30 and turned it into Old Town Road – which became the longest-running No 1 single in US history, sold 18.5m copies and provoked a debate about genre boundaries and country music’s attitude to race – the 22-year-old has been a constant presence at the top of the charts: five more platinum singles, and so many awards and nominations they require their own Wikipedia page.